WhatisCREATIVITY?1.AnAbility.Asimpledefinitionisthatcreativityistheabilitytoimagineorinventsomethingnew.Aswewillseebelow,creativityisnottheabilitytocreateoutofnothingbuttheabilitytogeneratenewideasbycombining,changing,orreapplyingexistingideas.Somecreativeideasareastonishingandbrilliant,whileothersarejustsimple,good,practicalideasthatnooneseemstohavethoughtofyet.Believeitornot,everyonehassubstantialcreativeability.Justlookathowcreativechildrenare.Inadults,creativityhastoooftenbeensuppressedthrougheducation,butitisstillthereandcanbereawakened.Oftenallthat'sneededtobecreativeistomakeacommitmenttocreativityandtotakethetimeforit.

2.AnAttitude.Creativityisalsoanattitude:theabilitytoacceptchangeandnewness,awillingnesstoplaywithideasandpossibilities,aflexibilityofoutlook,thehabitofenjoyingthegood,whilelookingforwaystoimproveit.Wearesocializedintoacceptingonlyasmallnumberofpermittedornormalthings,likechocolate-coveredstrawberries,forexample.Thecreativepersonrealizesthatthereareotherpossibilities,likepeanutbutterandbananasandwiches,orchocolate-covered

prunes.

3.AProcess.Creativepeopleworkhardandcontinuallyimproveideasandsolutions,bymakinggradualalterationsandrefinementstotheirworks.Contrarytothemythologysurroundingcreativity,very,veryfewworksofcreativeexcellenceareproducedwithasinglestrokeofbrillianceorinafrenzyofrapidactivity.Muchclosertotherealtrutharethestoriesofcompanieswhohadtotaketheinventionawayfromtheinventorinordertomarketitbecausetheinventorwouldhavekeptontweakingitandfiddlingwithit,alwaystryingtomakeitalittlebetter.Thecreativepersonknowsthatthereisalwaysroomforimprovement.

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