ThedesignofthepackageisapackageoflocalcuisinesErmaochicken,chickenErmaolocatedinHandanEightCuisinesoflocalflavorofthefirst,andtherefore,whenthere-designofitspackaging,itisrequiredtoreflectthelocalcharacteristicsofthispackage.ThedesignforErmaochickenpackagingdesignhasbeenimproved,mainlybrandnames,textstylinghasbeencarefullydesignedtofullyreflectthecharacteristicsoftheproductstyle.Packagingmaterialsmainlytakingintoaccounttheconceptofgreenpackagingnowtrytochooseenvironmentallyfriendlymaterialsforpackaging.Decorincludingtrademarks,graphics,text,colorandotherelements,theyarethemainwayconsumersunderstandproductinformation,getspiritualconnotationandculturalvalues​​.Then,whenthestructureofthefocusonitssimpleandelegantdesign,easeofmechanicalproduction,reduceproductioncosts.

Keywords:packagingdesign,Ermaochicken,structure

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